ROWDY'S AT THE JOE

ROWDY'S AT THE JOE

Way back in 2010 the Tri-City Valleycats adopted the mascot of the recently defunct Albany River Rats, a minor league professional ice hockey team. So on warm summer home games Rowdy was seen running around the Joe Bruno Stadium along with South Paw, the team's real mascot. To make a long story short E7 worked with the ValleyCats organization to brand an in-the-park adult food and beverage venue that paid tribute to the orphaned rodent.

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Category

Food

Beverage

Restaurants

Strategy

Brand Identity

Print Materials

Venue Space Design

Merchandise

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