Hernán Lopez started Alias Coffee Roasters in 2020 as a micro-batch roasting company pop-up in Troy. He opened the Troy storefront in 2022 and a second location in Albany in 2023. The shops quickly become popular in the busy independent coffee shop market, and Hernán's passion for the craft is a driving factor.
After presenting Hernán with various brand scapes to get his feedback, we set out with research, explorations and lots of time grinding out multiple concepts and iterations. In the end, we landed on an identity that evokes a unique, elevated feel that will look great on all his merch and materials and grab attention in the area's coffee-soaked market.
