Double Wood Supplements partnered with Engine7Design for a complete brand overhaul to better compete in the crowded direct-to-consumer wellness market. Known for their single-ingredient, science-backed supplements, the company needed a more modern and credible identity across their logo, packaging, Amazon storefront, and digital assets. The goal was to elevate the brand, improve online shelf presence, and position Double Wood alongside leading supplement brands while reinforcing trust and clarity.
Following an extensive brand audit, deep research into key customer demographics, and a collaborative review of wellness industry trends with strategic partners, I explored multiple creative directions while keeping one core principle consistent: creating a modern, iconic visual identity that could transcend markets and stand apart in a crowded supplement space. The final brand system combined clean typography, confident packaging architecture, and scientifically inspired visual cues to create a look that feels fresh, credible, premium and designed to excite both loyal customers and a new generation of health-conscious consumers.
