E7 worked with Evergreen, a high-end outdoor space builder, to develop a brand identity that would evoke quality and craftsmanship while satisfying their love of heritage-inspired marks. Drew also wanted to up his website-game with a fresh new site that resonated with his target audience, evoked a professional touch and would be a perfect place to send potential clients to with pride.
We took cues from the patterns that form during the deck-laying process and created a unique tree icon they can call their own. An original evergreen-meets-decking icon grew from the process and a responsive logo system was built for use throughout his brand touchpoints. A simple and clean website was also built and all content was written and edited by E7. Now that's a good reason to step outside!
