Henry Street Taproom with its rustic yet contemporary interior and gourmet fare has become a big deal in the Spa City. When E7 first met with Sonja and Ryan, the Taproom's proprietors, we saw that their branding had a ways to go to really capture the special spirit they were envisioning.
After Ryan and Sonja took part in a deep brand discovery session with E7, a full branding system came into focus and to this day continues to go down smoothly. We developed an entire brand system that connected with the target audience and became an iconic mark known around the world. Seriously..
• Logo
• Menus
• SPACE
• Merch
• Posters and Advertising
• Promotional Campaigns
Sometimes you get lucky and hook up with a client that has incredible vision and a mutual trust to do cool stuff. E7 has worked with the McFaddens in 3 (sorta 4) different establishments and we're looking forward to like 70 more.
