Henry Street Taproom with its rustic yet contemporary interior and gourmet fare has become a big deal in the Spa City. When E7 first met with Sonja and Ryan, the Taproom's proprietors, we saw that their branding had a ways to go to really capture the special spirit they were envisioning.
After Ryan and Sonja took part in a deep brand discovery session with me, a full branding system came into focus and to this day continues to go down smoothly. I developed an entire brand system that connected with the target audience and became an iconic mark known around the world. Seriously..
• Logo
• Menus
• SPACE
• Merch
• Posters and Advertising
• Promotional Campaigns
Sometimes you get lucky and hook up with a client that has incredible vision and a mutual trust to do cool stuff. E7 has worked with the McFaddens in 3 (sorta 4) different establishments and we're looking forward to like 70 more.