Irondale Risk Advisors LLC had acquired HWF Partners US LLC’s operations in the US and required a brand system that was built on deep industry expertise, guided by forward-thinking strategies. The client wanted a crisp, international and aesthetically astute feel that would reflect their style.
I was influenced by the clean geometry and simplicity of mid-century modernism, which lead me to create a brand system that conveyed the confidence and clarity of a thoughtful, strategically minded consultancy (with style of course)
