Richard Kim Medicine

Dr. Richard Kim of Saratoga, NY had a leading-edge regenerative medicine practice, which uses stem cells to repair and regrow tissues and avoid surgery. When we first met the doc he had a brand identity problem from his name and logo down to a narrow lane of patients types which he needed to broaden.

WHAT WE DID

E7 enlisted the help of Sailshaker, a strategic marketing powerhouse, to help rename, and reposition Richard Kim Medicine and open up his practice to bring in a more diverse stable of patients. E7 developed a new identity system with related collateral materials, photoshoot-art direction, environmental graphics and the practice's original website. Today RKM has helped hundreds of patients defeat pain and we like to think a strong brand was part of that recovery process.

SERVICES PROVIDED

• brand strategy

• naming

• logo system

• collateral materials

• art direction

• website

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