Dr. Richard Kim of Saratoga, NY had a leading-edge regenerative medicine practice, which uses stem cells to repair and regrow tissues and avoid surgery. When we first met the doc he had a brand identity problem from his name and logo down to a narrow lane of patients types which he needed to broaden.
E7 enlisted the help of Sailshaker, a strategic marketing powerhouse, to help rename, and reposition Richard Kim Medicine and open up his practice to bring in a more diverse stable of patients. E7 developed a new identity system with related collateral materials, photoshoot-art direction, environmental graphics and the practice's original website. Today RKM has helped hundreds of patients defeat pain and we like to think a strong brand was part of that recovery process.
• brand strategy
• naming
• logo system
• collateral materials
• art direction
• website
