The 408

The 408 is an intimate event venue with floor to ceiling windows overlooking the bustle and charm of Saratoga Springs. The contemporary interior lends itself to elegant dinners, lively cocktail parties, family gatherings and business events. E7 helped finalize the name of the establishment with Heath and Jeff Ames as well as designed the brand identity, menus, assorted brand materials and worked along with SM2 to launch their website.


• Naming

• Identity Design

• Menus and Collateral

• Web

View Website

Jeff, Heath and Heather asked that we help come up with a name that was simple, elegant and separated this new venue from their other restaurant on the first floor.