Octopus Rules

Octopus Rules is an event series focused on workplace transformation for working professionals, leaders, and influencers who seek to create positive change. Along with the strategic powerhouses at Lead Dog, E7 took the client through our proven brandscape process to define the path of the project. Informed by their love of a retro vibe and their location in the Southwest, a zesty direction came out as the chosen direction. Stacks or sketches and custom icon development and typography led to a percent solution.


• Branding

• Identity

The client loves the neo-1970s vibe and with custom, undulating typography and icons, I think we nailed it like 8 times.