Pericarditis Alliance is comprised of national and international leaders in the pericarditis field, the healthcare field, and pericarditis patients. They were looking for a brand system that was friendly and optimistic to reflect their team and the patients they work with. Pericarditis is inflammation of the pericardium, the thin fluid-filled sac surrounding the heart. So the heart was at the center of this brand project fromn the first beat.
E7 took PA through a process of image, color, typography, and icon exploration that was applied to all of their materials, their website and their social channels by their in-house team. We created a simple heart icon that showed the shift in how this affliction was being addressed and cared for. The result was a brand system thet was easy to use by the client in all applications.
