When E7 was called down to Philadelphia to get busy with a fresh new Italian restaurant on a hip street we knew we needed to have our eatin' pants on. The owners described their new establishment as above-casual but wanted a brand identity that reflected the vibe of the neighborhood without being too buttoned-up.
E7 saw the need for not the typical restaurant logo but one that everyone could rally around and even become friends with. That's why we met up with "Stella", the local legend with a questionable history and a personality to match and she became the face of Mia Ragazza. After several rounds of illustration refinement and typographic exploration, the cheeky logo system was tattooed all over the restaurant on shirts, signage, menus, website and maybe on a bicep or two.
